Table of Contents
Introduction
Here’s the thing about building your online presence –
Everyone tells you that you NEED a website. The whole enchilada – about page, portfolio, blog section, contact form… the works.
But let’s be honest about what you’re really after.
It’s all about conversions, right?
The more visitors you convert into customers, the more you can potentially add to your bottom line.
Hell, with enough converting traffic, you could quit your 9-to-5 and finally build that dream business you’ve been thinking about.
But there are two big questions every business owner struggles with:
#1 – Do I really need a full website?
#2 – Would a landing page work better?
But now, let’s break down a bold truth that most “web experts” won’t tell you: Sometimes, a simple landing page can outperform a full website by 10x (!!!).
Whoa, hold on a sec.
We all know that having a website is considered “professional.” A website has that air of legitimacy that makes people trust you.
But it also has a HARSH downside – visitor overwhelm. Too many options, too many places to click, too many ways to leave without taking action.
As explained by conversion expert Oli Gardner :
“A website is like a city – lots to explore, lots to do. A landing page is like a well-designed store – one clear purpose, one clear action to take.”
In other words, if you want conversions, don’t build a city when all you need is a store.
The Breakdown:
When to Choose a Full Website:
– You need to showcase multiple services or products
– Your business requires extensive social proof and credibility
– You’re building a long-term brand
– Content marketing is part of your strategy
– You need multiple conversion paths
When to Rock a Landing Page:
– You’re launching a specific product or service
– You’re running paid ads
– You want to test a business idea quickly
– You need laser-focused conversions
– You’re on a tight budget
Think about it this way –
A website is like inviting someone to explore your house. They can check out different rooms, look at family photos, maybe even peek in the fridge.
A landing page? That’s like inviting them directly to your kitchen for a specific dish you’ve prepared. No distractions. No wandering around. Just straight to the good stuff.
The Benefits Of Starting With A Landing Page
We can see you rolling your eyes. “But what about professionalism?” Put your ego aside, newbie, and hear us out.
What’s the point of starting with a landing page?
- It gives you validation.
Test your offer FAST without spending weeks (or thousands) on a full website.
- It produces data you can actually use:
– Conversion rates
– Customer pain points
– Message effectiveness
– Price sensitivity
- It forces you to focus:
When you only have one page to work with, you have to get crystal clear on:
– Your value proposition
– Your target audience
– Your call to action
- It saves you money:
Why spend big bucks on a full website when you’re not even sure what works yet?
So What Should You Do?
Here’s the thing – it’s not actually an either/or situation.
Start with a landing page to test your offer and messaging. Once you’ve got proof that people want what you’re selling (and will pay for it), THEN expand into a full website.
Words of wisdom from our conversion team:
“Test things out. Really try to figure out what converts and what doesn’t. There’s different kinds of failure — and the worst is spending months building something nobody wants. Test with a landing page first, then scale up to a full site when you’ve got the data to back it up.”
You have an opportunity to start something.
Will some people judge you for “just” having a landing page?
Possibly.
Will you learn exactly what your market wants before investing in a full website? Absolutely.
This is how you make leaps in your business while others waste time and money building features nobody needs.
This is how you take control.
Ready to get started?
Stratos OneZero is a full-service digital agency that helps you create both websites and high-converting landing pages in no time. The choice is yours—now you know which one to prioritize.
