Google's New Mobile-First Indexing Policy: What It Means for Your Business!

Google’s New Mobile-First Indexing Policy: What It Means for Your Business!

Stratos OneZero

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Posted on: November 2, 2023

Google is rolling out a new policy update called mobile-first indexing.

This means that Google will be using the mobile version of your website as its primary basis for ranking in search results. If your website is not mobile-friendly, you could lose out on a lot of potential customers. In fact, Google reports that more than half of all web traffic now comes from mobile devices.

Here are a few reasons why you should redevelop your website for mobile-first indexing:

Improved search engine rankings:

Google is giving priority to mobile-friendly websites in its search results. If you want to rank higher in search results and attract more visitors to your website, you need to make sure your website is mobile-friendly.

Better user experience:

Mobile users expect websites to be optimized for their devices. If your website is not mobile-friendly, mobile users will have a difficult time navigating your website and finding the information they need. This could lead to a high bounce rate and lost sales.

Increased conversions:

Mobile users are more likely to convert into customers if they have a positive experience with your website. By making your website mobile-friendly, you can improve the conversion rate of your website and increase sales.

If you’re not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test. This tool will test your website and give you a report on how mobile-friendly it is. If your website is not mobile-friendly, you need to redevelop it as soon as possible.

How to redevelop your website for mobile-first indexing:

Building a responsive website: A responsive website will automatically adjust its layout to fit the size of the screen it is being viewed on. This means that your website will look good and function well on all devices, including smartphones, tablets, and laptops.

Using a mobile app builder: There are a number of mobile app builders that allow you to create mobile apps for your website. This is a good option if you want to create a custom mobile experience for your customers.

Hiring a web developer: If you don’t have the time or expertise to redevelop your website yourself, you can hire a web developer to do it for you. A web developer can help you to create a mobile-friendly website that meets your specific needs.

No matter which option you choose, it’s important to redevelop your website for mobile-first indexing as soon as possible. Google’s new policy update is going to be a major factor in search engine rankings, and you don’t want to fall behind.